Crisis Management

Occasions may arise when your company must minimize harm from negative media reports which bear on the success of your business and the integrity of your brand.  These reports could result from industrial accidents, product recalls, natural disasters, labor stoppages and the like.  At MaisonBrison we help foresee potential crises and put plans in place to deal with them.  Often the most critical function in crisis management is to draw up a management response regimen before crisis hits.

In numerous instances of urgency, we have helped our clients achieve rapid intervention and become proactive.  The key immediate requirements during a crisis are to:

• Align the corporation’s response with its values
• Identify key messages
• Develop a crisis management plan
• Publicly demonstrate management’s concern and commitment
• Coach corporate spokesperson
• Focus forcefully on public relations to repair any injury to public image
• Communicate with stakeholders to assure them that the crisis is being overcome.