President's Message

Rick Leckner, Founder and President
MaisonBrison Communications

I am very pleased to announce that MaisonBrison has further strengthened its Investor Relations and Marketing-Communications services with the addition of Pierre Boucher and Stephane Vidal. Pierre Boucher, CMA, has been active in the North American financial markets for 20 years. Pierre’s career includes 12 years as a financial analyst, covering special situations and technology companies. The quality of his work has been recognized over the years by various institutional investor surveys. Stephane Vidal is a marketing professional with a strong background in finance and marketing. For the past 20 years he has been directly involved in product and service marketing and management for small and large organizations.

With experienced financial analysts in-house, a team of marketing communications professionals and PR and IR coordinators, we are in a unique position to best serve the needs of both public and private corporations in a cost-effective manner. For more than 26 years, it has been my consistent objective to build a multi-disciplined team which delivers the highest quality expertise and a full suite of services. This commitment has allowed us to attract quality public entities and to maintain long-term relationships with them. We look forward to continuing this tradition of excellence.

Building Corporate Visibility 101

Joanne Kennedy
Vice-President, Strategic Communications

Have your corporate communications efforts been working for you lately? Perhaps you should review the five key building blocks of corporate visibility:

1. Employee (Internal) Communications
   Studies show that good places to work earn double the returns of the overall market. Year after year, good places to work are recognized for their commitment to good internal communications.

2. Corporate Social Responsibility (CSR)
   “Doing good” in the community keeps employees happy, wins local support and bolsters your brand. New investors (coined “Socially Responsible Investors”) seek information on local corporate initiatives. They look for transparency. Strategies to support the environment or contribute to health or social programs are key. Governance policies and practices will not only impress investors, they will boost your corporate morale.

3. Web Presence
   Do you leverage your website by having it updated regularly? The web is the number one way to find information about you, your products or company executives. To be effective, your site needs to be dynamic so Google can find you – and make sure you use words on your site most people would put in a search engine. Think like your potential client or investor.

4. Media Relations
   Media relations seem like the obvious means of increasing corporate visibility, but many companies simply do not take the time. Establishing a relationship with print or electronic media does not have to be complicated - you can use a communications agency to help you. Media that have direct contact with you and access to good information are more likely to write a positive story than those that do not.

5. Corporate Collateral
   Outdated corporate collateral? Your sales people will be the first to complain. Even in today’s wired world, a corporate brochure, fact sheet or product sheet is important. Whether in hard copy or in soft – corporate collateral says, “We are credible”.

It is worth thinking about your company’s efforts to build visibility and your accompanying strategic plan. Done right, your communications efforts should translate into a specific, bottom-line related return on investment.

Spotlight on our Clients

CVTech Group and MaisonBrison: Two companies in quest for growth

MaisonBrison is proud to announce the addition of CVTech Group Inc. (TSX: CVT) to its list of industry-leading clients. CVTech is a management company whose subsidiaries operate in two major segments: the design, manufacture and sale of continuously variable power transmission systems and the supply of construction and maintenance services to electric power transmission and distribution companies operating mainly in Quebec and the eastern United States.

Recent Achievements

A sample of our annual reports and annual general meetings.

New Staff

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